With an expanding market and rising exports, SIAVS will bring together experts to discuss trends and opportunities for the production chain
The growth in egg consumption in Brazil, the opening of new international markets, strategies for adding value to products, and technological advancements will be among the main topics debated during the Ovos Brasil Symposium, held as part of the International Poultry and Swine Show (SIAVS), from August 4th to 6th, at the Anhembi District in São Paulo.
The meeting will bring together specialists, producers, and companies to discuss the challenges and opportunities of the egg production chain at a time of sector expansion, marked by strengthening domestic consumption and the advancement of Brazilian exports.
According to the technical coordinator of the Brazilian Animal Protein Association (ABPA), Tabatha Lacerda, the program was structured to offer a broad view of the future of the egg-laying poultry industry. “Among the central themes will be the behavior of the global egg market, opportunities for opening international markets for Brazilian products, marketing and positioning strategies to increase consumption and add value to products, as well as issues related to corporate estate, succession, and tax planning for companies in the sector,” she explains.
As highlighted, the topics discussed will be strategic for ensuring competitiveness and sustainability of the activity in the coming years. “To sustain this progress, it is fundamental that producers and companies are prepared to understand market trends, identify business opportunities, strengthen their brands, and structure their businesses for the challenges of the coming decades,” he reinforces.
Record consumption strengthens the production chain
The discussions are taking place at a historic moment for the sector. According to ABPA projections, per capita egg consumption in Brazil reached 288 units per inhabitant per year, the highest level ever recorded in the country. For Tabatha, the result is directly linked to the consolidation of eggs as an essential food in the Brazilian diet.
“The main factor is the growing recognition of the egg as a complete, nutritious, safe, and affordable food. Today, consumers have more information about the product's nutritional benefits, which offers high-quality protein, vitamins, and essential minerals for a balanced diet,” he highlights.
In addition to these attributes, the food's versatility has contributed to its increased presence in people's daily lives. “This growth demonstrates the consolidation of eggs as one of the most common proteins on Brazilian tables and confirms the sector's ability to meet growing demand with quality, safety, and efficiency,” he highlights.
This rise in consumption charts also drives new investments in production, innovation, logistics, and the development of higher value-added products, strengthening the competitiveness of national activity.
Consumer drives innovation and diversification
Changes in consumer behavior have directed investments in the sector. The pursuit of quality, traceability, food safety, and convenience has stimulated the adoption of new technologies and the development of solutions tailored to different market demands.
“In recent years, we have observed important advances in production processes, quality control, certifications, animal welfare, and the development of more practical and informative packaging. The offering of products with higher added value has also grown, such as liquid eggs, product lines aimed at the public seeking higher protein intake, practicality, and convenience,” shares Tabatha.
This scenario opens room for product diversification, brand strengthening, and increased consumption in channels like food service, convenience retail, and away-from-home eating. “The trend is for this closer alignment between consumer demands and the chain's innovation capacity to continue driving the sector's growth in the coming years,” he evaluates.
Technology and sustainability in focus at SIAVS
In addition to discussions, SIAVS attendees will have access to a wide range of technologies, equipment, and solutions for all stages of production.
Among the highlights are farm automation technologies, real-time performance monitoring, data-based management systems, equipment for egg grading and processing, as well as solutions for biosecurity, energy efficiency, and environmental sustainability.
Topics such as traceability, animal welfare, waste reduction, byproduct utilization, and operational efficiency improvement are also gaining ground.
“The presence of major national and international suppliers of genetics, nutrition, health, equipment, and technology will allow visitors to learn about trends that are already transforming the laying hen industry in Brazil and worldwide, reinforcing SIAVS” role as a strategic environment for updates, networking, and business generation," concluded the ABPA technical coordinator.
About the SIAVS
The SIAVS (International Poultry and Swine Show) is the main meeting for production chains in Brazil, promoted by ABPA (Brazilian Animal Protein Association). The event brings together representatives of poultry farming, swine farming, beef and dairy cattle farming, fish farming, and egg production, connecting specialists, business leaders, industries, suppliers, researchers, and national and international buyers in an environment focused on business generation, innovation, knowledge exchange, and strengthening the Brazilian agribusiness in the global market.
SERVICE
International Animal Protein Fair
August 4-6
LOCAL: Anhembi District (São Paulo/SP)
HOURS: 10 AM to 7 PM (days 4 and 5) and 10 AM to 5 PM (day 6)
SITE: https://siavs.com.br/
