Initiative will bring together 33 Brazilian agribusinesses, an international business round, and a gastronomic space to boost animal protein exports.
São Paulo, July 20, 2026 – The International Poultry and Swine Show (SIAVS 2026) will be the stage for the largest international promotion action carried out by the Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) in 2026. The initiative will gather 33 Brazilian exporting agribusinesses in a 738-square-meter space, specially structured to strengthen business, expand commercial relationships, and promote Brazilian animal protein to international buyers.
The action will bring together companies from the chicken, pork, egg, poultry genetics, and duck meat segments, offering an integrated platform for business generation, commercial prospecting, and strengthening the international image of Brazilian products.
The companies participating in the initiative are AB Mauri, Netto, Agrosul, Grupo Alvorada, Mauricéa, Coasul, Cogran, Adoro, Frango Rico, Rivelli, Flamboiã, Baita, Vossko, Friatto, Villa Germania, Naturovos, Mantiqueira, Granja Faria, Avivar, Pif Paf, Dália, Master, Palmali, Frigoestrela, Dom Porquito, Rudolph, Rainha da Paz, Saudali, Gran Corte, Suinco, Ecofrigo, Frivatti, and Nutribrás.
As a new feature of this edition, the event will include, for the first time, a gastronomic tasting area, coordinated by chef Marcelo Bortolon. He will prepare appetizers based on chicken, pork, duck, and eggs, offering visitors an experience that highlights the quality, versatility, and attributes of animal proteins produced in Brazil.
Another highlight will be the staging of an international business round, which will promote meetings between representatives of Brazilian agribusinesses and invited buyers from various markets, expanding commercial opportunities and strengthening relationships with strategic importers.
The action is part of a set of initiatives structured by the partnership between ABPA and ApexBrasil to promote the sectors amidst SIAVS. One of these initiatives is the Image Project, which will bring 30 journalists from 24 countries – including the Americas, Europe, Asia, and Africa – to the event. In the initiative focused on strengthening the image of Brazilian animal protein in strategic markets, a specially structured agenda will highlight points that underpin the sector, such as production quality, animal health, and sustainability.
Another initiative is the Opinion Leaders Project, which will enable the participation of 19 stakeholders from 12 countries relevant to Brazilian animal protein in specific meetings during the SIAVS program. With a similar objective, but focused on business, the Buyer Project will take place, facilitating the attendance of importers from countries that are among the main export destinations for Brazilian animal protein.
According to ABPA President Ricardo Santin, the action reinforces SIAVS's role as one of the main international business platforms for animal protein.
“O SIAVS has already established itself as one of the most important global animal protein events. Bringing together dozens of Brazilian agribusinesses and buyers from various continents in the same environment creates a unique opportunity to expand business, strengthen commercial relationships, and present the differentiators of our production to the world. This action precisely reflects ABPA and ApexBrasil's commitment to supporting the internationalization of Brazilian companies and expanding the presence of Brazilian animal protein in global markets,” he highlights.
Held between August 4th and 6th, at Distrito Anhembi, in São Paulo, SIAVS is expected to bring together thousands of visitors, entrepreneurs, authorities, specialists, and international buyers, consolidating itself as the main meeting point for the animal protein chain in Latin America.
ABOUT ABPA – ABPA is the political and institutional representative of Brazil’s poultry and swine industries. It brings together more than 140 companies and organizations from various links in the production chain, responsible for exports totaling more than US$12 billion. Under ABPA’s oversight, in partnership with ApexBrasil, are the five sector-specific brands for Brazilian poultry, egg, and pork exports: Brazilian Chicken, Brazilian Egg, Brazilian Breeders, Brazilian Duck, and Brazilian Pork.
ABOUT APEXBRASIL – The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment into strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospecting and trade missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian productive structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
ABOUT SECTORAL BRANDS – The Brazilian Chicken, Brazilian Egg, Brazilian Breeders, Brazilian Duck, and Brazilian Pork Sectoral Projects are maintained by ABPA in partnership with ApexBrasil, with the objective of promoting chicken, pork, duck, eggs, and genetic material produced in Brazil in the international market. Through participation in trade shows, conducting workshops, and other special commercial promotion actions, the projects highlight the attributes of these productive sectors – such as quality, sanitary status, and production sustainability – and strengthen the international brands of Brazilian products. Currently, approximately 62 companies participate in the sectoral projects. Information on how to join the projects can be obtained via email at isis.sardella@abpa-br.org.
