{"id":1520,"date":"2022-08-11T15:59:27","date_gmt":"2022-08-11T18:59:27","guid":{"rendered":"https:\/\/siavs.com.br-antigo\/?p=1520"},"modified":"2024-04-04T11:30:45","modified_gmt":"2024-04-04T14:30:45","slug":"abpa-and-apex-brasil-guests-discuss-brazils-international-image-in-an-exclusive-panel-at-siavs-2022","status":"publish","type":"post","link":"https:\/\/siavs.com.br\/en\/convidados-abpa-e-apexbrasil-discutem-a-imagem-internacional-do-brasil-em-painel-exclusivo-no-siavs-2022\/","title":{"rendered":"ABPA and ApexBrasil guests discuss Brazil\u2019s international image in an exclusive panel at SIAVS 2022"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">The topic presented case studies at the country\u2019s largest industry event.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">On the morning of the second day of SIAVS, the Brazilian Animal Protein Association (ABPA) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) held the Agribusiness Image panel, focused on discussing the image challenges faced by Brazilian production abroad and the importance of reputation building for agribusiness deals.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The panel was moderated by Sarah Kirchhof and featured Augusto Pestana, President of ApexBrasil, Sula Alves, Technical Director at ABPA, and Ibiapaba Netto, Executive Director representing CitrusBR.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The discussion presented the country\u2019s strategies to strengthen the image of Brazilian agribusiness in the global market and the approaches used to reinforce the positive perception of sustainable production and the quality of Brazilian products in the global food market.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Among the reputation challenges addressed were cultural fit and shared social values to be delivered as differentiators in global negotiations.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">According to Augusto Pestana, the pandemic and the war worsened the energy security situation, especially in Europe, and the maintenance of relations between countries will now be decisive to encourage production and development.<\/p>\n<p>The program continues with exhibition visits and lectures on August 10 and 11. Visit <a href=\"https:\/\/siavs.com.br-antigo\">www.siavs.com.br<\/a>\u00a0 to learn more.<\/p>\n<p><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Tema trouxe cases no maior evento do setor no pa\u00eds Na manh\u00e3 do segundo dia de SIAVS a Associa\u00e7\u00e3o Brasileira de Prote\u00edna Animal (ABPA) e a Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (ApexBrasil) promoveram o painel Imagem do Agroneg\u00f3cio com foco na discuss\u00e3o dos desafios de imagem da produ\u00e7\u00e3o brasileira no exterior e [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2045,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,10],"tags":[],"_links":{"self":[{"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/posts\/1520"}],"collection":[{"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/comments?post=1520"}],"version-history":[{"count":0,"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/posts\/1520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/media\/2045"}],"wp:attachment":[{"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/media?parent=1520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/categories?post=1520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/tags?post=1520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}