{"id":1392,"date":"2022-07-22T10:16:21","date_gmt":"2022-07-22T13:16:21","guid":{"rendered":"https:\/\/siavs.com.br-antigo\/?p=1392"},"modified":"2024-01-26T21:13:29","modified_gmt":"2024-01-27T00:13:29","slug":"abpa-and-apex-brasil-promote-international-image-campaign-during-siavs","status":"publish","type":"post","link":"https:\/\/siavs.com.br\/en\/abpa-e-apexbrasil-promovem-acao-de-imagem-internacional-durante-o-siavs\/","title":{"rendered":"ABPA and ApexBrasil Promote International Image Initiative During SIAVS"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dozens of foreign journalists will be on a mission in Brazil between August 9 and 11 through an initiative organized by the Brazilian Animal Protein Association (ABPA) and the Brazilian Trade and Investment Promotion Agency ApexBrasil during the International Poultry and Swine Show SIAVS in S\u00e3o Paulo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Called the Image Project, the initiative has confirmed the participation of around 30 journalists from strategic markets for Brazilian animal protein, including countries from the European Union, the Americas, Asia and Africa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The program will include presentations about the production sector, participation in specific SIAVS lectures such as the CEOs panel with agribusiness leaders, and visits to facilities of companies in the sector. The agenda will also feature gastronomic experiences in the city of S\u00e3o Paulo, offering an immersion into Brazilian cuisine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Topics addressed in the presentations will include production data, quality and sustainability issues, as well as challenges faced by the sector as a global player in food supply.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe Image Project is one of our most relevant image platforms, aimed at reinforcing Brazil\u2019s position against barriers to food trade and at demystifying issues that distort the image of the production chain, among other points. Through transparency and information, we want to strengthen among importing nations the values that guide Brazilian animal protein production,\u201d says ABPA president Ricardo Santin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about the program at<\/span> <a href=\"https:\/\/siavs.com.br-antigo\"><span style=\"font-weight: 400;\">www.siavs.com.br<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Dezenas de jornalistas estrangeiros estar\u00e3o em miss\u00e3o no Brasil entre os dias 09 e 11 de agosto, por meio de a\u00e7\u00e3o organizada pela Associa\u00e7\u00e3o Brasileira de Prote\u00edna Animal (ABPA) e a Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (ApexBrasil) durante o Sal\u00e3o Internacional de Avicultura e Suinocultura (SIAVS), em S\u00e3o Paulo (SP). Denominado como [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10],"tags":[48,52,53],"_links":{"self":[{"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/posts\/1392"}],"collection":[{"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/comments?post=1392"}],"version-history":[{"count":0,"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/posts\/1392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/media\/2062"}],"wp:attachment":[{"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/media?parent=1392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/categories?post=1392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siavs.com.br\/en\/wp-json\/wp\/v2\/tags?post=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}